of private label products and sales to retailers
most powerful players in the current global economic environment
are the retailers. Wal-Mart has become the largest of all companies
in the world, but other global retailers, though much smaller in
size, are very significant and powerful in their own territories.
These global retailers offer excellent opportunities for manufacturers
of all kinds of consumer goods.
Experts on Private Label products, also named Corporate Brands or
Retailer Brands, believe that strong A brands will always be found
in most retail outlets, but there will be shrinking space for the
B & C brands: Private Label will take over.
have learnt to appreciate the value for money of most private label
products and the share of private label will continue to increase
in the foreseeable future.
market is huge, but retailers are very demanding with regard to
consistent good quality, price, just-in-time delivery, safety etc.
Therefore, hands-on guidance is required, and provided by Brands
& Scents Consultants to ensure a correct approach. Retailers
often allow their suppliers only one chance.